Science has been under attack lately. People seem to have become very distrustful of scientists and of the scientific process. Unfortunately, the skepticism expressed by so many (much of it in the form of social media posts) stems, not from problems with the scientific process itself, but from a complete (or at least partial) lack of scientific literacy. When our population is not scientifically literate, they are easily misled.
When I taught high school science, we spent the first few weeks of the school year on the topic of scientific literacy, regardless of the course. We specifically focused on how to read/watch information presented in news articles, TV shows, social media posts, op-eds, etc., and determine if it was scientifically valid and what it actually had to say.
There were four areas on which we spent most of our time: definitions of commonly used science words, anecdotal evidence, drawing causation from correlation, and corporate sponsorship of research and information dissemination.
This is not a high school classroom. We are not able to have a lively, mind-opening discussion of these topics. But maybe I can do a reasonably good job of recreating what my students and I discussed for all of those years.
Let’s start with some basic definitions that are often misused, making it hard for people to understand what they mean. The first term is “hypothesis.” You may remember from your own school days that a hypothesis is a proposed explanation based on evidence or an educated guess about the relationship between phenomena. The key terms there are “based on evidence” and “educated.”
Hypothesis
A hypothesis is more than just an idea you came up with based on something that happened to you. It must be based on evidence and education. Hypotheses lead to scientific research by generating ideas for study. That does not mean that they will wind up being correct. In fact, in actual science, science never declares that something is “true” or “proven.” There can be evidence that supports an idea and evidence that rejects an idea, but the idea is still not certain. Science always maintains a healthy amount of skepticism.
A few days ago, I saw a particularly vibrant red-winded blackbird. Later that same day, I had a bad headache. If I decide that seeing really bright-colored birds leads to headaches, have I come up with a hypothesis? No! This is not based on evidence and is not educated.
Now, rates of multiple sclerosis are significantly higher in healthcare workers than in the general population. Previous studies have shown a correlation (that just means a relationship) between exposure to volatile organic compounds and multiple sclerosis. The materials used to make scrubs give off volatile organic compounds. If I decide that wearing scrubs regularly might increase my risk for developing multiple sclerosis, have I come up with a hypothesis? Yes! I have come up with a proposed explanation based on evidence or an educated guess about the relationship between two things. That possible explanation can be studied with experiments, and we can find out if there is evidence to support the idea.
Theory
This term is so misused that its real meaning has gotten completely lost. A theory is a well-supported explanation of something in the natural world that is based on a huge collection of repeatedly confirmed facts, observations, and experiments. Your ideas about why your neighbor comes home so late on the weekends is not a theory. My notion that wearing scrubs might lead to multiple sclerosis is not a theory. For an idea in science to become a theory, it must have tons of evidence supporting it and none that contradicts it.
Remember that “healthy amount of skepticism” I mentioned? If genuine evidence obtained through valid scientific methods rejects an idea, even one that has previously been well-supported, science says, “Wait a minute! We have to reevaluate this.”
“We love anecdotal evidence because it is usually very personal. We don’t know the people in a big research trial that took place in another state. We (sort of) know the people we interact with on social media. But the real reason (in my opinion) that we love anecdotal evidence is that we often don’t like what the experts have to say.”
rebecca ison
Science doesn’t just ignore inconvenient evidence. It uses that evidence to further the understanding of things like theories. Evolution by natural selection is a theory. General Relativity is a theory. They are explanations about how something works that have overwhelming evidence supporting them. They are very well-established scientific principles. But if evidence arises that rejects them, they will be revised accordingly. Isn’t science beautiful?
Theories differ from laws in that they attempt to explain why things happen. Scientific laws are statements of what happens, without getting into the “whys” or “how comes.” Newton’s Laws of Motion tell us what objects do when they move. Laws can be revised, too. But because Laws avoid the stickiness of “why” and stick to “what,” it isn’t that common.
Correlation vs causation
Sometimes things happen together. For example, shark attacks and spikes in ice cream sales tend to happen in the summer months. This is correlation. Sharks don’t attack because people are eating ice cream, but the two tend to occur at the same time of year. Sometimes one thing causes another to happen. For example, if you push the button next to my front door, the box on the wall in my hallway makes a noise. This is causation. One of these things only happens (the box on the wall makes noise) when the other happens. Causation is basic cause and effect. Correlation and causation are not the same thing. Sometimes the reason two things are correlated is that one causes the other. But other times, two things are correlated without one causing the other.
If you have ever read the Little House on the Prairie books (not the TV show, but the actual books written by Laura Ingalls Wilder), there is a story about a time when Charles took the girls to pick berries in a low-lying area. Caroline did not go with them. Charles and the girls all got malaria. They had also eaten watermelon during this time. Caroline concluded that watermelons cause malaria and refused to eat them.
You might be laughing at her silliness, and yet this is exactly what internet charlatans do when they tell you that the reason your children have trouble in school is because you got them vaccinated or fed them infant formula. Maybe your child did drink formula, and maybe your kid does struggle in school. But just because those two things happen to both be true does not mean that one causes the other. When you do not account for the other things going on during a correlation, you often jump to conclusions about causation that simply aren’t true.
Another example comes from an article that had been released during some of my first years teaching. A local newspaper shared the results of a study (I will use this term loosely, since this isn’t an example of good research) in which researchers examined several hundred school children and “proved” that multivitamins make kids smarter. They based this declaration on the fact that of the children in the study, the ones who took a multivitamin every day performed better in school (better grades, better behavior, better standardized test scores).
My students always had fun with this one. We had lively discussions about whether or not this conclusion is valid. After all, the kids in the study who took multivitamins did perform better in school. The data doesn’t lie. So why is this bad science, and why is it an example of mistaking correlation with causation?
Let’s picture all the young children who are given a multivitamin every single morning. Is it possible (or even likely) that all of those children also have other things in common. Perhaps they all have someone making them a nutritious breakfast. Maybe someone reads to them each night. Perhaps they come from a home in which school and good manners are valued. In other words, if you don’t take into account all of the other things these children have in common, you can’t point to a vitamin and say, “See! Causation!”
Real science doesn’t work that way.
Anecdotal Evidence
Everybody knows somebody whose father’s sister’s second cousin’s hairdresser’s son was in a car accident and the only reason he survived is that he wasn’t wearing his seatbelt. Everybody knows someone who let their kids eat gluten (or any one of the latest evils according to the snake oil salesmen) and one of their kids developed some rare disease like abetalipoproteinemia (no, don’t look that up, it is genetic), or even a very common one like strep throat, and the parent concluded that it was the gluten (or other internet evil) that caused the problem and now that they have banned it from their home, their kid is all better.
We love anecdotal evidence. We love hearing from a friend of a friend of a friend who solved all of his/her problems by taking this blend of pond algae they bought from Temu. We love anecdotal evidence because it is usually very personal. We don’t know the people in a big research trial that took place in another state. We (sort of) know the people we interact with on social media.
But the real reason (in my opinion) that we love anecdotal evidence is that we often don’t like what the experts have to say.
- Eat less processed food
- Eat less saturated fats
- Eat less sugar
- Vaccinate your children
- Get more exercise
- Wear sunscreen
- Put on your seatbelt
- Don’t spend all day staring at a screen
These types of advice (though well backed by decades of research) are not fun to hear. We don’t like to hear that our own poor choices lead to our own bad outcomes. We want that magic bean that will come and fix everything, or at least the magic poison we can blame. It is more pleasant to look at your poor health, fatigue, high stress levels, etc., and say, “This can’t possibly be my fault. It must be because the government is spraying toxins out of commercial planes.”
It is much more comfortable to look at your poorly behaved, behind-grade-level, overweight child and say, “Well, it must be the gluten, and the pasteurized milk, and the red dye 40, and the non-organic Pop-Tarts. It can’t possibly be because of any less-than-stellar decisions I have made as a parent in terms of his/her diet, exercise, screen time, etc.”
Anecdotal evidence has its uses. If I want to try a new product, like perhaps a new kind of hand lotion, I will likely seek anecdotal evidence to help me make my decision. I will ask friends and acquaintances to share their experiences with the product. Anecdotal evidence is okay for relatively non-important things like hand lotion. But if I want to know if a particular medical treatment is best for my cancer diagnosis (I don’t have one, this is hypothetical), I am not asking my Facebook friends. I am going to ask my oncologist. If I want to know if my car needs a new engine, I am not going to ask my Facebook friends (or my oncologist). I am going to ask my mechanic. And when the countless research studies tell me one thing, I am not going to take the one anecdotal example a friend of a friend of a friend heard about over the well-established information available.
Anecdotal evidence is also great for helping to generate hypotheses. Take Caroline Ingalls’ idea. If a researcher had done a legitimate study on watermelons and malaria, they would quickly realize that one doesn’t cause the other. Anecdotal stories can give researchers ideas that might need to be examined. Then actual research can be conducted and yield evidence to support the idea or reject it. The problem comes when people consciously choose to reject the actual evidence and instead cling to the anecdotes (sorry folks, vaccines don’t cause autism).
Corporate sponsorship of research and control of information
This topic has gotten lots of press lately, and for good reason. When a company stands to gain from the results of a study, you have to be very careful in viewing the results. An example I used with students was a commercial for toothpaste. In the commercial, it is stated that nine out of ten dentists surveyed recommend that particular toothpaste. Since the company making the toothpaste did the survey, the results should be viewed with skepticism. They might be biased in favor of the company’s product.
Is it possible that scientific studies may also be biased when they are paid for by large corporations? Sure. But it is unlikely. Those same large corporations are less interested in faking data and more interested in finding the cheapest, most efficient ways to make money. They don’t want skewed data because that data may negatively influence the bottom line.
Many social media influencers point to “Big Pharma” as the evil villain out there trying to influence research so they can make more money. This just doesn’t hold up to scrutiny. Let’s look at two examples straight from social media.

First, let us think about a new medication that must be evaluated for safety. Social media influencers would have you believe that Big Pharma is going to secretly fudge the data to make the drug seem safe when it is actually really dangerous and has lots of harmful side effects. If this were true, the truth would come out eventually, likely with very unfortunate consequences for the pharmaceutical company (lawyers love to sue over healthcare outcomes). So, yes, these corporations are going to try to overcharge you (and because you live in the United States, they are allowed to). They are going to persuade physicians to prescribe you medications whether you need them or not. But they are not going to fake data to put dangerous substances on the market. The monetary risks are too high for them.
Now let’s look at the highly touted notion that it is the greedy pharmaceutical companies that want you to get vaccinated, even though a friend of a friend of a friend has already told you that vaccines are the devil. Of course, says your favorite influencer, the companies do this to make billions of dollars off the sale of these vaccines. Sorry, but this doesn’t add up either.
If you take your child to get a vaccination, pennies change hands somewhere out there in the business world. But if your unvaccinated child gets the measles (and then subsequently gives the measles to the five kids in their school who cannot get the MMR vaccine because of allergies or medical conditions), thousands upon thousands of dollars change hands. There is simply no money to be made in vaccinating the public. But an unvaccinated public that gets very sick from preventable illnesses is a goldmine. Companies make billions from our illnesses. There are medications, hospital stays, tests, and doctors’ visits.
Corporations don’t make money when we are healthy. They make money when we are sick. So while corporations are indeed out there trying to get rich off our suffering, it isn’t from encouraging us to be a healthy population. It is from encouraging us to be unhealthy.
So we can (hopefully) agree that corporations don’t benefit from messing up research so that they wind up with crappy data. Great. They also don’t benefit from feeding you information that would risk them suffering negative consequences (like promoting medications or procedures that are highly risky). So, when would corporations stand to gain from feeding you untrue (or at least biased) information? When it doesn’t cost them anything!
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Look at the big fuss being made over switching from high fructose corn syrup to cane sugar in sodas. From a nutritional and biological standpoint, this makes absolutely no difference. But do some very big corporations stand to make billions from this change? Absolutely. Those corporations have a very good reason to show you biased information about why cane sugar is better. They gain billions with no risk. Cane sugar is no worse for you than HFCS. You won’t suddenly have a bunch of new health problems because of it. These corporations can tout the switch to cane sugar with no risk to their own bottom lines. You get to feel better about your health choices, they get to rake in the money, and nobody gets hurt.
There is also a lot of money to be made from selling you products based on pseudoscience. Think back to COVID. Lawmakers were actively telling people not to take the vaccine or socially distance, all the while making money on the sale of products like ivermectin that don’t actually treat viral infections. There is a lot of money in deliberately steering the public away from actual cures and treatments and towards pseudoscientific nonsense. Supplements, elixirs, cleanses, etc., available from internet celebrities usually come with clear disclaimers that say their effects have not been evaluated and are not meant to treat any diseases. If I sell you these products and you don’t suddenly get cured, I have taken no risk. You cannot sue me.
So, what have we learned? Maybe nothing. Or maybe we have learned that science is your friend. It is here to help you. It exists for no other purpose than to understand the world. It isn’t good or evil, because it has no morality. Does that mean it can’t be trusted? Of course not. Does that mean it should be accepted without scrutiny? Of course not.
Be an informed consumer of science. Understand its ins and outs and how to evaluate it rationally. Be scientifically literate. It can be done!

