Postcards from the ‘golden age’ reveal Winchester history

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Estimated time to read:

2–3 minutes

The first known pic­ture post­card was cre­at­ed in France in 1870, and ini­tial­ly, the indus­try grew slow­ly.  The gold­en age for post­cards in the US occurred from about 1905 to 1915, dur­ing which about one bil­lion were sent. Postcards had got­ten a major boost when the Post Office decreased the cost of mail­ing from two cents to one cent, and improve­ments in col­or pho­tog­ra­phy and print­ing made high-qual­i­ty images pos­si­ble.  Postcards from this era are prized by col­lec­tors (they’re called “del­ti­ol­o­gists.”)

I scanned the col­lec­tions archived at the Clark County Public Library (donat­ed by Bob Coney) and the Bluegrass Heritage Museum (donat­ed by Mac Starnes).  I found the most pro­lif­ic pur­vey­or of Winchester post­cards was the S.H. Kress Company, known for its five-and-dime depart­ment stores across the coun­try.  The rich­est source in Kentucky was the Ferguson News Company of Lexington.

Most inter­est­ing to me were sev­er­al Winchester ven­dors of post­cards.  These includ­ed H.H. Phillips, E.E. Kidwell, and sev­er­al local busi­ness­es.  Phillips’ post­cards accom­pa­ny­ing this arti­cle were pro­duced dur­ing the hey­day of pop­u­lar­i­ty, post­marked between 1906 and 1908. 

Henry Harrison Phillips (1867−1931) was the son of T. F. Phillips, who kept a drug­store in Winchester for forty years.  (His enu­mer­able adver­tise­ments fea­tured an assort­ment of patent med­i­cines guar­an­teed to cure just about any­thing.)  Henry worked for his father until 1895, when he opened a drug­store of his own in Millersburg, his wife’s home­town.  The year 1902 found him back in Winchester.  He gave up the drug­gist pro­fes­sion and pur­chased a “news busi­ness,” a store offer­ing books, mag­a­zines, news­pa­pers, sta­tionery, and post­cards. In 1913, he changed occu­pa­tions again, going to work at the Citizens’ National Bank, where his father had been a founder and long­time director.

Returning to Phillips’ post­card ven­ture, we can spec­u­late about the sequence of events involved.  While H.H. Phillips was list­ed as the pub­lish­er, he would have had to hire some­one to take the pho­tographs or pre­pare the art­work. During that peri­od, the best-known pho­tog­ra­ph­er in the city was A.J. Earp; anoth­er pro­fes­sion­al, B.S. Barrett, adver­tised specif­i­cal­ly for mak­ing pho­tographs for post­cards.  However, only one of Phillips’ post­cards list­ed a pic­ture cred­it: F. Earl Christy, a pro­lif­ic ear­ly 1900s illus­tra­tor in New York City.  This is also the only Phillips post­card with art­work rather than a pho­tographed scene.

During the peri­od before World War I, most post­cards were print­ed in Germany.  A PCK-pea­cock logo appears on the back of all but one of Phillips’ post­cards.  These were the work of the Paul C. Koeber Company of Kirchheim, Germany.  Their post­cards often fea­ture schools, street scenes, or notable build­ings.  Prized by col­lec­tors, they also pro­vide valu­able visu­al evi­dence of the time period.

The Kentucky Wesleyan post­card with the lady hold­ing a KWC pen­nant had a dif­fer­ent print­er: Raphael Tuck & Sons, wide­ly rec­og­nized pio­neers in the pic­ture post­card indus­try.  Although the com­pa­ny was locat­ed in London, they had their print­ing done in Saxony, Germany.

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