We exist in a world brimming with choices. Some are fairly insignificant, like…
What should I wear?
Or
When should I leave the house?
Others are more impactful, like…
Should I quit my job?
Or
Which college should I attend?
But all come at the mental cost of decision fatigue. Decision fatigue is real, often the result of excess glutamate, an excitatory neurotransmitter that helps our brain make logical, sound decisions. Glutamate causes an overexcitation of our brain cells. This helps us learn, decide, and remember. Think of glutamate as the chemical spark behind thought, the silent architect of our daily choices. Yet, in our era of endless options, glutamate’s role becomes both empowering and exhausting. Enter decision fatigue, a very modern psychological epidemic.
It’s important to remember that our brain hasn’t evolved all that much in thousands of years. Anthropologists believe that our early ancestors made around 2,500 decisions a day.
Are the berries on that bush safe enough to eat?
Can I trust that human I just met?
Which path should I take?
Where should I sleep?
Every time our ancestors were faced with a decision, their brain released some glutamate to help them quickly run a pro/con list to make a logical choice that might help them survive.
When we scroll endlessly on our phone, we spike neural activity, flooding synapses with glutamate. Over time, this constant excitement can lead to decision fatigue, anxiety, mood swings, and even neural (brain cell) death.
This worked pretty well for several thousand years. But today, social psychologists estimate we make around 35,000 daily conscious choices. Whoa. We exist in a world of abundance, which requires lots of mental bandwidth.
How should I comment, move, look, act?
Who should I marry, befriend, work with, invite?
When should I sleep, work, leave, eat?
What should I wear, eat, read, say, watch, click, buy?
Every single choice swamps the brain with glutamate.
While glutamate is essential for learning and memory, too much of it can be toxic. Genetically excessive glutamate is associated with Alzheimer’s, stroke, ALS, autism, OCD, multiple sclerosis, migraines, and epilepsy.
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But we have some control over our glutamate levels too. When we scroll endlessly on our phone, we spike neural activity, flooding synapses with glutamate. Over time, this constant excitement can lead to decision fatigue, anxiety, mood swings, and even neural (brain cell) death.
In a world where information flashes across our screens at a dizzying pace, it is easy to get lost in endless scrolling. Social media, though built to connect us, often traps us in loops of mindless consumption, overstimulating our brains.
Glutamate needs to be balanced by GABA (Gamma-Aminobutyric Acid), the main inhibitory (or relaxing) neurotransmitter. If glutamate is the gas pedal for your brain, then GABA is the brake. A few of the scientifically-proven ways to increase GABA are yoga, meditation, and daily exposure to sunlight.
What I’m saying is this. When you’re feeling overwhelmed, set your phone down. Take a stretch, take a breath, take a moment, and go outside. Touch the soil before you touch the screen.

