Down on Main Street: Hamilton Brooks Design

After ded­i­cat­ing 14 years to oper­a­tions and event plan­ning, Amanda Omohundro-Adams took a leap of faith dur­ing the pan­dem­ic to pur­sue her entre­pre­neur­ial dreams. With sav­ings and strong deter­mi­na­tion, she invest­ed in her first embroi­dery machine and found­ed Hamilton Brooks Design. What start­ed as a home-based busi­ness oper­at­ing out of a spare bed­room quick­ly grew into a thriv­ing enterprise.

In 2023, Hamilton Brooks Design moved into its cur­rent loca­tion on Main Street. Amanda, who grew up in Winchester, shared her vision: “I want­ed to help build up down­town. When I was young, this was the place to come!”

Why the name Hamilton Brooks? Amanda says it has deep mean­ing for her fam­i­ly. They took the name Hamilton from a favorite pet, and Brooks is the mid­dle name of their son. 

Hamilton Brooks Design spe­cial­izes in busi­ness embroi­dery, offer­ing ready-made gifts, last-minute items, and per­son­al­ized prod­ucts. The busi­ness is also well-known for its adorable children’s and women’s cloth­ing options. 

Amanda keeps VIP mem­bers updat­ed with the lat­est inven­to­ry through their Facebook page. Whether for game day, baby gifts, or cor­po­rate brand­ing, Hamilton Brooks pro­vides flex­i­ble ser­vices with­out min­i­mum order require­ments. Amanda empha­sizes qual­i­ty and sup­port­ing local com­pa­nies, ensur­ing her embroi­dery ser­vices can meet both indi­vid­ual and large-scale needs.

“We try to part­ner with oth­er down­town busi­ness­es through spon­sor­ships and dona­tions,” she explains. “We coör­di­nate to avoid over­lap and also do the mer­chan­dise for many down­town busi­ness­es. I’m grate­ful for their support.”

When asked about the ongo­ing con­struc­tion on Main Street, Amanda under­scores the impor­tance of sup­port­ing local busi­ness­es, even if it requires walk­ing a few extra steps. She men­tions that park­ing options are avail­able, includ­ing a lot next to Beach Springs Table and anoth­er off Main Street near the Fly Witches park­ing lot.

Amanda is opti­mistic about the town’s future: “I always try to see the best in every­thing. Having sub­stan­tial com­ple­tion by November 1^st will be great. It will give our busi­ness­es a chance to recoup loss­es from the con­struc­tion, and hope­ful­ly, it will reignite excite­ment for down­town shop­ping. We want our town to be the place to come for the holidays! 

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